Subdomain typeCompetitive advantageComplexityVolatilityImplementationProblem
CoreYesHighHighIn-houseInteresting
GenericNoHighLowBuy/adoptSolved
SupportingNoLowLowIn-house/outsourceObvious

Morph

Subdomain (DDD) can morph from one type to another as the business grows and evolves. For example, Amazon is an example when generic subdomain become core subdomain. The company β€œreinvented” the way they managed their physical infrastructure and then turned it into a profitable business: Amazon Web Services.